GM Motorama Dream Cars – Dreams From Another Day
Awakening GM’s Motorama dream cars of the ’50s.
They weren’t concept cars or show cars. They were dream cars. That was what Harley Earl, General Motors’ styling chief, called these blindingly bright visions of the future. That vision and its reflection, realized at GM’s Motorama, still fires the imagination. In essence, the Motorama was an all-GM car show with an emphasis on “show.” The signature setting was New York’s Waldorf-Astoria, although it traveled the country with stops in Boston, Miami, San Francisco, and Los Angeles. The Motorama tour of 1956, with five days of shows in each of five cities over the course of four months, was the work of hundreds of stage hands, actors, singers, musicians, technicians, and producers, the matériel packed onto 125 tractor trailers. The cost to mount the ’56 edition of Motorama was estimated at $10 million ($79 million in today’s dollars), which is no small investment, even for the biggest, most successful company in the world.