Posts Tagged ‘Scion’

Noise, Vibration & Harshness: Scion at Five
Noise, Vibration & Harshness: Scion at Five - Latest News, Features, and Reviews - Automobile Magazine
Scion at five: lost so soon? Toyota’s “cool” brand is already becoming normal.

It was a pretty big deal and the verbiage was flying grandiosely when Toyota dropped the news at the 2002 New York auto show that it would launch the Scion brand the following year. Rising from the primordial hipster ooze of its Genesis marketing group, which Toyota had spent four years talking up, Scion was meant to show the automotive industry the way forward. Scion was also supposed to teach its parent corporation a thing or two about the new “wired” world. A branding hothouse, it would serve as a “proactive” experiment in connecting with the younger demographic, one the sixty-something Toyota felt drifting ever so subtly out of its gravitational pull.

Photo Gallery: Noise, Vibration & Harshness: Scion at Five – Latest News, Features, and Reviews – Automobile Magazine

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2008 Scion Hako Coupe Concept

10Oct
2008 Scion Hako Coupe Concept
2008 Scion Hako Coupe Concept - Latest News, Reviews, and Auto Show Coverage - Automobile Magazine
A teasin’ that’s not so pleasin’. We’re hoping this boxy concept doesn’t presage a tC replacement.

With the release of the new xB and the xD last summer, Scion‘s tC coupe is now the oldest model in the lineup, so the company’s thoughts no doubt are turning to a successor. If the Hako coupe concept is an early indication of Scion’s thinking, we’d urge the brand’s management to think again.

Photo Gallery: 2008 Scion Hako Coupe Concept – Latest News, Reviews, and Auto Show Coverage – Automobile Magazine

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