Posts Tagged ‘Scion’
Scion at five: lost so soon? Toyota’s “cool” brand is already becoming normal.
It was a pretty big deal and the verbiage was flying grandiosely when Toyota dropped the news at the 2002 New York auto show that it would launch the Scion brand the following year. Rising from the primordial hipster ooze of its Genesis marketing group, which Toyota had spent four years talking up, Scion was meant to show the automotive industry the way forward. Scion was also supposed to teach its parent corporation a thing or two about the new “wired” world. A branding hothouse, it would serve as a “proactive” experiment in connecting with the younger demographic, one the sixty-something Toyota felt drifting ever so subtly out of its gravitational pull.
It’s orange, it’s boxy, and it sure is funky. Have a look at Scion’s idea of a coupe.
A teasin’ that’s not so pleasin’. We’re hoping this boxy concept doesn’t presage a tC replacement.
With the release of the new xB and the xD last summer, Scion‘s tC coupe is now the oldest model in the lineup, so the company’s thoughts no doubt are turning to a successor. If the Hako coupe concept is an early indication of Scion’s thinking, we’d urge the brand’s management to think again.
No, Scion isn’t putting a V-8 in the xB. The 5.0 here represents the fifth in the youth brand’s Release Series.
Like a teenager, the more the Scion xB grows, the flashier it wants to dress.
Check out the details on this limited-edition golden box. You won’t miss this one coming down the street.
Low-buck satisfaction in the most expensive city in the country. (We didn’t think it was possible, either.)
“Take a bunch of cars to New York City? On purpose? That has to be the dumbest damn idea I’ve ever heard.”
The xB is back for round two. And we mean round, as in no longer as boxy.
ON SALE: NOW / $16,270
The xD is the xA of the future. This Yaris-based hatch keeps the Scion tradition going.
ON SALE: NOW / $15,170