Posts Tagged ‘USA Today’
A recent article in USA Today compared car owners with their late-night TV show of choice. They teamed up and created a poll with Penn Schoen Berland, market research and consulting firm, to showcase the demographics of viewers and their cars.
According to the results of the poll fans of Conan O’Brien are most likely to be between the ages of 18 and 34 year old and drive Volkswagens. Those who prefer to watch Jay Leno are typically age 45 or older and lean toward domestics, especially Pontiac and Chevrolets.
Change the channel to watch David Letterman and you are likely somewhere in the neighborhood of 25 to 44 years old, and cruising around in a Toyota. Lastly, people who prefer to get their news and entertainment from Jon Stewart fall between the ages of 35-54 and favor GMC trucks.