When it comes to technology, you’re either an “early adopter” or you’re a “laggard”. Even among early adopters, there are those that stand out, the “innovators,” as marketers call them. This category includes people willing to stand in line all night in a driving rain outside an Apple store to get an iPad at the first moment of its market launch.
So, what do these kinds of people drive? According to Translogic.com the quick answer is a Chevy Camaro, Kia Soul or Ford Flex. The cars most popular with techies are based on a survey of 140,000 consumers over the last two years. Six other vehicles on the list are certainly no surprise: Acura TL, Infiniti G, Lexus IS, the Hyundai Genesis sedan, and the Porshe Cayenne. Innovators and early adopters are more likely to choose a luxury car, Translogic.com concludes.
Translogic.com used the 2010 Acura TL as an example. At a base price of $35,105, it offers Bluetooth connectivity, satellite radio, a USB port and an iPod interface as standard features. Options like a 10-speaker audio system that plays audiophile DVD-Audio discs, a navigation system with voice recognition, and a rear-view camera take it to the next level.
Muscle is the Camaro’s chief innovation, serving up 300 hp from its direct injection V6 or 426 hp from its V8. The Ford Flex in part made the list thanks to its edgy exterior styling. According to Translogic.com, “Innovators are people who are more likely to take risks and they will definitely gravitate to vehicles with bolder and more polarizing styling.”
What these folks have in common is a desire to try out new things and share their experiences with their peers. So, just how adventurous or “techie” are you when it comes to your form of transportation?
Top Cars for Technology Innovators:
1. Chevrolet Camaro
2. Kia Soul
3. Ford Flex
4. Hyundai Genesis Sedan
5. Porsche Cayenne
6. Ford F-Series pickup
7. Acura TL
8. Infiniti G sedan
9. Volkswagen CC
10. Nissan Maxima